RevOps moves at the speed of the business, not engineering
Pipeline forecasting, CRM enrichment, deal scoring, and territory analysis — without engineering tickets.
Pipeline Forecasting
Update Q4 forecast based on last 90 days close rates by segment.
Tools: Salesforce MCP + dbt semantic layer
Outcome: Writes back to spreadsheet for leadership review
CRM Enrichment
Enrich all new leads this week with company size and industry.
Tools: Batch operation with progress tracking
Outcome: Audit trail of all updates
Deal Scoring
Score all open opps based on historical win patterns.
Tools: ML model execution via custom MCP
Outcome: Results written to Salesforce field
Territory Analysis
Show untapped accounts in EMEA by segment and ARR potential.
Tools: Complex multi-table join
Outcome: Exports to CSV for planning
Pain points solved
- No more waiting on data team for ad-hoc analysis
- No more manual data entry / enrichment
- No more spreadsheet hell for forecasting
- Audit trail for all changes (no "who updated this?" confusion)